Posts Tagged marketing
Posted on February 21, 2009 by Yael
One of the things that trouble me the most is the lack of information the Chinese Medicine community in Israel has in regards to marketing and business.
This was one of the main things that drove me to open my own website, and what drove me to try and become an information center for the community in regard of Chinese Medicine, but also to be the place where people go to in order to open a clinic and actually be successful.
This might sound as if I give business consultation- which I don’t. But I do urge people to understand a number of important things:
Being a practitioner means that you are actually opening a business. No matter how you look at it, no matter what you think of business- you become a business person, and in order to do well you need to learn certain things. Another option is to hire people to do the things you don’t know how to do.
Posted on December 3, 2008 by Yael
It’s been a while since I last gave a list of interesting links here on CMNotes.
I know, there’s this category called “weekly links“, and you know as well as me, that it hasn’t been updated for a long long time. The only reason is lack of time.
But here I am now, so let’s make the most of it:
Meet my competitors is a post by Burton Kent, over at Acupuncture Clinic Marketing.
Burton lists the blogs that have good advice on how to help us promote our clinic, and to be quite honest, I think we could all use all the help we can get. 2009 seems to be a nice new year, but could be difficult where finanace is concerned, so I would imagine that those of us who have a clinic would like to get more ideas on how to keep our patients close and how to get new ones.
Posted on June 10, 2008 by Yael
** I will start with a short apology, we had a holiday here in Israel, which found me enjoying full 4 days with my family and actually managing a few naps in the middle of the day!
The down side of this particular holiday is the consumption of too much diary products and not having the needed mood to post, so I’m sorry for the lack of posts, but as you can understand, my body was bombarded with damp, and a general mood of laziness.
Now that this was explained, let’s go on with the post. **
Imagine a world where the number of Chinese Medicine clinics is the same as dentists clinics.
Imagine a world where the number of working Chinese Medicine practitioners is the same as the number of working medical doctors.
Sounds like a sweet dream?
