Complementary & Alternative Marketing- a Review
Posted on March 16, 2009 by Yael1 Comment
It all starts with a personal story
Lisa Hanfileti is an acupuncturist from Oregon in the USA.
She graduated from school and opened her business, and due to a family illness sank into debt which almost cost her her clinic.
Lisa decided not to give up and made a huge change on a business level. This change lead to today, where she has a successful clinic, she earns money from her clinic and her website (check Lisa’s website by clicking here), and now she wrote an e-Book, in which she shares her experience with the rest of the community.
The personal story is the story of the community
Lisa’s story is not a rare one.
In many places in the world- including Israel, the USA and many countries in Europe- we have many who graduate each years, and we know that they all face the problem of finding their path to success after 4 years of school.
In Israel, you can add the problem of not having even one single hour of business school- there’s nothing that leads students to think that they will be running a business.
We also know that many people don’t survive the tough market and leave, which might make some of us feel relived, but I think it’s a cause to worry. Is there any guarantee that one of those numbers will be me? In a year? In two years?
I would like to mention that this is true for all professions of the complementary medicine, not just Chinese Medicine.
